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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

A special place in the book is occupied by a purely theoretical approach to the phenomena of Ukrainian cinema offered by V. Horpenko. The author considers the history of cinema as an architectural typology, focusing on the analysis of a variety of types, genres, stylistic directions, on the transformation of life observations into specific, concrete forms of artistic works. Studying the director's score of various screen works based on their genre and stylistic features, the author singles out separate systems of language production in cinema - epic, lyrical, lyrical-epic and dramatic, seeing in their manifestation and interaction in specific screen texts the key to creating a scientific history of cinema.

This fate did not escape actors: yes, John Wayne, Ridley Scott were associated with westerns, Edward Robinson - with gangster films, John Crawford and Barbara Stanwyck - with melodramas, Boris Karloff, Bela Lugosi - with horror films, Bruce Willis, Arnold Schwarzenegger, Sylvester Stallone - with action films, Jim Carrey, Leslie Nilsson - with comedies. The most popular cinematographic genre is detective: showing crimes, their investigation and identification of the guilty. Varieties of this genre are action, or action, western, gangster film, martial arts film and some thrillers.