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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The US film industry has developed a system of multi-genre independent cinema: both cult films and creative experiments by directors. As a rule, these are low-budget films made by little-known directors. "Independent films" are mainly non-commercial films that bring maximum profit to their creators, such as blockbusters, and therefore in them you can often see some creative experiments. Most often, it is from "independent" cinema that world-class stars emerge: for example, the debut film of the famous K. Tarantino was the film "Mad Dogs", which is now called a classic of independent cinema.

Avant-garde experiments cover almost all the leading cinematographies of the world. A bright page in the history of cinematography of the 20s is connected with the cinematography of the Soviet period, in particular with the work of L. V. Kuleshov (1899–1970) - "The Extraordinary Adventures of Mr. West in the Country of the Bolsheviks", "Death Ray", etc. - which, based on based on his own "model theory", created the First School of Film Actors (O. Khokhlova, B. Barnet, V. Pudovkin, S. Komarov, etc.); Dzygy Vertov (1896–1954) - an outstanding documentarian, the founder of journalistic cinema ("Sixth part of the world", "Symphony of Donbass") and the FEKS group (Factory of Eccentric Actor), which was organized by H. M. Kozintsev and L. 3. Trauberg , who in their artistic experiments relied on the principles of eccentricity ("Overcoat", "SVD", "New Babylon").