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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

Cinematic art plays a very important role in the culture of the United States. Every year, film companies in the United States release hundreds of films that attract millions of viewers to theaters and bring in billions of dollars. Today, Hollywood cinema is an ideological tool — a symbol of modern America and a means of shaping the country's image on the world stage.

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At the same time, an extremely interesting phenomenon is forming in the art of cinema - the "star system". In fact, each genre of game cinema had its own "stars". In the melodrama, they were F. Bertini, E. Santos, M. Jacobini (Italy), A. Nilsson (Denmark), V. Kholodna and I. Mozzhukhin (Russia), R. Valentino (USA); in an adventure film - Musidora (France), W. Hart and D. Fairbanks (USA); the success of the comic drama was associated with the name of the great French actor M. Linder, whose creative output had a significant impact on the development of this genre in world cinema in general and on the work of the world comedy classic Charlie Chaplin in particular.

The 1960s and 1970s were rich in monographic publications, which covered specific problems of domestic cinema. In the 70s, the works of I. Kornienko "Half a century of Ukrainian Soviet cinema" (1970), "Cinema of Soviet Ukraine" (1975) were published. The appearance of these books made it possible to create an academic history of Ukrainian cinema. Of the planned three volumes, only two were published. And there was a certain regularity in this. The fast-moving course of events, the change in social attitudes made the third volume obsolete already in the manuscript. Did this mean the rewriting of history, about which some learned men lamented? Probably not. It's just that history began to reveal its secrets, which had been carefully hidden for a long time. And artistic phenomena, accompanied, it would seem, by a fixed look, suddenly appear in their other renewed quality.