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The world cinematography of the 1970s and 1990s is associated with the work of its outstanding personnel, who in their films turned to various philosophical and aesthetic concepts that helped them to protest against spirituality, to affirm the ideals of humanism, and the values ​​of high human feelings.

The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

Young film directors who demonstrated their abilities were J. Lucas, S. Spielberg, M. Scorsese, F. Ford Coppola, B. de Palma. It was this group of directors that shaped modern cinema as it entered the 21st century. their films were a resounding success, and it was they who became the founders of the "blockbuster" genre. The heads of major studios trusted young directors and invited them for filming, since it was they, coming from film schools and small studios, who knew how to fit into very "modest" budgets. A new era has begun in Hollywood filmmaking.