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New Ukrainian film art The rapid growth of Ukrainian cinema began relatively recently. Even at the beginning of the 21st century, new Ukrainian films remained invisible to the Ukrainian audience, and there was not even a word about the world one. In recent years, the situation has changed radically. The film is noticed, it regularly appears on the big screens and enters world film festivals. The Law "On State Support of Cinematography in Ukraine", adopted in 2017, unlike its previous version, increased the possibilities of state funding. New mechanisms aimed at supporting cinematography are being implemented: strengthening the protection of copyright and audiovisual rights on the air, financing of television series. Such initiatives should form a balanced system of the film process and everything related to it: film education, film production and film distribution. The law makes it possible to partially recover qualified expenses for the promotion of cinematography at the national level. In this way, film studios and cinemas "on wheels" are supported in small cities of Ukraine.

Yuriy Shevchuk, founder and director of the Ukrainian Film Club of Columbia University, in his article " Language in the Modern Cinema of Ukraine", described this phenomenon as follows: "Ukrainian film aphorisms were included in the Russian collection "Flying Phrases and Aphorisms of the National Cinema" entirely according to the logic of colonialism, becoming a fact of imperial culture . Thus, a change in language causes a change in the national identity of a cultural product. Ukrainian film aphorisms, like entire films translated into Russian, ceased to belong to the people who created them, and became Russian not only for Russians, but also in the minds of Ukrainians themselves."

During the years of its independence, Ukraine continued to be under pressure from Russia and its language. Let's watch the famous Ukrainian series: "Matchmakers", "Sniffer", "Female Doctor". All of them are in Russian. It is not surprising that catchphrases from Ukrainian cinema do not "fly" in the world. In fact, they "fly", and, unfortunately, in Russian.