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The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

The theoretical basis of the Western avant-garde became the psychoanalytic concept of 3. Freud, the main task of which was to penetrate into the hiding place of the human psyche and explain the specifics of the unconscious. The experiments of the French avant-garde and German expressionists became vivid film illustrations of psychoanalytic theory.

Avant-garde experiments cover almost all the leading cinematographies of the world. A bright page in the history of cinematography of the 20s is connected with the cinematography of the Soviet period, in particular with the work of L. V. Kuleshov (1899–1970) - "The Extraordinary Adventures of Mr. West in the Country of the Bolsheviks", "Death Ray", etc. - which, based on based on his own "model theory", created the First School of Film Actors (O. Khokhlova, B. Barnet, V. Pudovkin, S. Komarov, etc.); Dzygy Vertov (1896–1954) - an outstanding documentarian, the founder of journalistic cinema ("Sixth part of the world", "Symphony of Donbass") and the FEKS group (Factory of Eccentric Actor), which was organized by H. M. Kozintsev and L. 3. Trauberg , who in their artistic experiments relied on the principles of eccentricity ("Overcoat", "SVD", "New Babylon").