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A language issue During the 1990s and 2000s, domestic film companies actively cooperated with foreign ones, making films and TV series aimed not only at the Ukrainian consumer. Most often, cooperation was carried out with Russian film companies, and since 2014, the volume of such work has decreased to almost zero. There was a reorientation towards European partners for the joint creation of film projects: "Frost" (Lithuania, Ukraine, France, Poland, 2017), "Izy" (Ukraine, Italy, 2017), "Brama" (Ukraine, USA, 2017), etc.

Hollywood is notonly movie studios andabode of the stars, thisalso a huge television business,record companies, commercial publishing houses , tourist offices.In a word, gigantica machine that continuously delivers entertainment and100% subject to lawsbusiness world. There is no profit herefrom the box office is only a thin onetop layer ANDthe lion's share of profits to companiesprovide product placement(let's remember, for example , howin the film "The Matrix" ineveryone flashes before our eyes every secondpossible products of the Samsung brand, andlet's try to imagine how much she earned from thisfilm studio), sale of rights tofilms for airlines, use of heroes ingames/comics/advertisements , releasesouvenir products.Let's not forget, no matter howI wanted to forget about it, that Hollywood cinema is quietalso serves state interests. Often the customer of that orthere is another tapePentagon. "The green onesberet" by John Ray, "The best shooter" by Tony Scott,"Pearl Harbor" by Michael Bay, "A Dayindependence " by Roland Emmerich, "Thirty minutes aftermidnight" Kathryn Bigelow, "Man fromof steel" by Zack Snyder and many other films in whichor else a good word soundsabout the state and its military power, removedto order and with solid financial participationPentagon.

Each era, each generation examines and studies the history of art from its own point of view. This constitutes the same subjective knowledge of objective truth. The history of Ukrainian cinema began in the 20th century. already at the end of the 20s. One of the first books that highlighted the history of domestic cinema was Ya. Savchenko's book "The Birth of Ukrainian Soviet Cinema" (1930). Years of repressions and wartime disasters did not contribute to the emergence of fundamental works of film studies. And only at the end of the 1950s, three books of essays "Ukrainian Soviet Cinema" published by the Academy of Sciences of the Ukrainian SSR appeared. Its authors I. Kornienko, A. Zhukova, G. Zhurov, A. Romitsyn provide a systematic picture of Ukrainian cinema from the post-revolutionary years to the post-war years. It is interesting that in the early 1960s, the American film critic B. Berest published his work "The History of Ukrainian Cinema" (1962), which was largely polemical about the point of view of Soviet historians.