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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

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On October 6, 1927, the premiere of the first film in which the audience could hear the actors took place, it was the film "The Jazz Singer". The era of sound cinema and the "Golden Age" of Hollywood began. The concept of "movie star" appeared. In 1929, the film "The Jazz Singer" was awarded a special "Oscar" award for the creation of the first sound film. Over the next thirty years, thousands of films were released. The main genres of American cinema were clearly defined - westerns, comedies, melodramas, musicals, thrillers, etc.

That is why, when studying the cinematography of the 1930s, two important aspects should be taken into account: the social one, which prevailed in the cinematography of the Soviet period, German cinema and the cinematography of the United States, and the ontological one, which gave an impetus to the understanding of the processes that took place in the French cinematography of the specified period.

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In films in the genre of fantasy, the original ideological and aesthetic guideline is the superiority of imagination over reality. A picture of a "wonderful world" is created, contrasted with everyday reality and familiar, everyday notions of plausibility. Fantasy and horror films are closely related genres of cinematography. Most of the popular plots of film fiction are borrowed from legends and myths. However, cinematography has its advantages over books: it is able to realize any ideas in a visual form, impressive with unique special effects. Film fiction is divided into "science fiction", "fantasy" and "horror films".

The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

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