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At the same time as the Lumiere brothers, J. Méliès began his search in cinema, with whose name the emergence of the feature film phenomenon is associated ("Red Riding Hood", "Blue Beard", "Journey to the Moon", etc.). It is in the bowels of game cinema that a system of genres will begin to form, among which melodrama, comic drama, and adventure film were particularly popular. They existed on the screen both independently and complemented each other.

The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

Despite the crisis of the US economy in the 1930s, the American cinematography of this period experienced the highest rise and prosperity - its "golden age". The viewer wanted to watch movies more than ever. This unexpected, at first glance, situation was explained quite simply. Along with exquisite elitist paintings by J. Ford (1895-1974) "The Grapes of Wrath", "Young Mr. Lincoln", W. Wyler (1902-1981) "The Dead Corner", "The Foxes", O. Wells (1915-1985) " Citizen Kane", which admired for its innovation in the field of drama, in the system of expressive means, stunned with its psychological depth and social significance, commercial genres are becoming widespread: gangster films, horror films, melodramas, musicals, westerns, etc. So, American cinema of the 1930s performed a certain compensatory function, distracting the viewer from life's problems.