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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

Total Russification, suppression and destruction of Ukrainian culture, large-scale waves of arrests, dissident movement — all this characterizes the years of so-called "stagnation" in Soviet Ukraine. Ukrainian cinema was not recognized and banned by the then Soviet authorities. In those days, films appeared that became famous throughout the Soviet Union, but did you know that they were filmed in Ukrainian film studios? "Only "old men" go to battle" (1972), "D'Artagnan and the Three Musketeers" (1978), "The meeting place cannot be changed" (1979), "Adventures of Electronics" (1979), "A lonely woman wishes get to know each other" (1986).

A language issue During the 1990s and 2000s, domestic film companies actively cooperated with foreign ones, making films and TV series aimed not only at the Ukrainian consumer. Most often, cooperation was carried out with Russian film companies, and since 2014, the volume of such work has decreased to almost zero. There was a reorientation towards European partners for the joint creation of film projects: "Frost" (Lithuania, Ukraine, France, Poland, 2017), "Izy" (Ukraine, Italy, 2017), "Brama" (Ukraine, USA, 2017), etc.