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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

Such a significant phenomenon as Ukrainian poetic cinematography has been in the circle of scientific interests of L. Bryukhovetska for a long time. Perhaps, that is why the chapter written by this author is marked by special thoroughness and persuasiveness. Separately, it is worth noting the detailed filmography, which gives the chapter even greater scientific value.

Cinematography of the Soviet period of the 30s of the XX century. became a kind of mirror of the totalitarian era, because all cinematographic genres of that time fulfilled certain "social orders". A vivid example of this was the historian-revolutionary film presented by M. Romm's dilogy - "Lengn in October" and "Lenin in 1918"; trilogy by H. Kozintsev and L. Trauberg - "Maxim's Youth", "Maxim's Return" and "Vyborzka Side"; paintings by S. Yutkevich - "Man with a gun", the Vasiliev brothers - "Chapaev"; O. Dovzhenka - Shchors.