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New Ukrainian film art The rapid growth of Ukrainian cinema began relatively recently. Even at the beginning of the 21st century, new Ukrainian films remained invisible to the Ukrainian audience, and there was not even a word about the world one. In recent years, the situation has changed radically. The film is noticed, it regularly appears on the big screens and enters world film festivals. The Law "On State Support of Cinematography in Ukraine", adopted in 2017, unlike its previous version, increased the possibilities of state funding. New mechanisms aimed at supporting cinematography are being implemented: strengthening the protection of copyright and audiovisual rights on the air, financing of television series. Such initiatives should form a balanced system of the film process and everything related to it: film education, film production and film distribution. The law makes it possible to partially recover qualified expenses for the promotion of cinematography at the national level. In this way, film studios and cinemas "on wheels" are supported in small cities of Ukraine.

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"A nation that does not know its history is a nation of the blind," Oleksandr Dovzhenko said. And cinema is an extremely apt tool to record this story. Therefore, Ukrainian cinema must live. So it will be!

The systematization and generalization of important material is carried out by the research of H. Filkevich "Pages of the history of film music in Ukraine" and the investigation of O. Ravlyuk-Holitsyna, dedicated to the art of cinematography in Ukraine. These topics, which were only episodically highlighted in the domestic film opinion, seem to us to be extremely promising. After all, it is no secret that the cinematography school of Ukrainian cinema has an undeniable authority all over the world. The material of the essay itself has considerable potential. The same can be said about the perspective of covering the history of film music in Ukraine (emphasis on the wide use of folk melos, which works to strengthen the emotionally meaningful coloring of screen images).

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During the years of its independence, Ukraine continued to be under pressure from Russia and its language. Let's watch the famous Ukrainian series: "Matchmakers", "Sniffer", "Female Doctor". All of them are in Russian. It is not surprising that catchphrases from Ukrainian cinema do not "fly" in the world. In fact, they "fly", and, unfortunately, in Russian.

The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

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