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On October 6, 1927, the premiere of the first film in which the audience could hear the actors took place, it was the film "The Jazz Singer". The era of sound cinema and the "Golden Age" of Hollywood began. The concept of "movie star" appeared. In 1929, the film "The Jazz Singer" was awarded a special "Oscar" award for the creation of the first sound film. Over the next thirty years, thousands of films were released. The main genres of American cinema were clearly defined - westerns, comedies, melodramas, musicals, thrillers, etc.

Another vivid example is the film festival "Open Night", which for the 24th year in a row opens new Ukrainian names in the field of cinematography and television production. "We. For us. About myself" is the motto of the festival, which carries fundamental for today theses regarding Ukrainian-language cinema. The main goal of the festival is to support national cinema, joint and foreign films that preserve the traditions of Ukrainian cinematography. Everyone who wants to can present his film, the two main conditions are the Ukrainian language and a twenty-minute film duration.

Television (from the Greek ieie - far and the Latin iikio - vision) occupies a significant place in popularizing the art of cinema. Recently, it has become an important means of mass communication, without which it is impossible to imagine today's life. Television has its own genre structure, which it constantly develops and improves. That is why television is considered an integral factor in the cultural process today and occupies a special place in the life of a modern person.