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At the same time as the Lumiere brothers, J. Méliès began his search in cinema, with whose name the emergence of the feature film phenomenon is associated ("Red Riding Hood", "Blue Beard", "Journey to the Moon", etc.). It is in the bowels of game cinema that a system of genres will begin to form, among which melodrama, comic drama, and adventure film were particularly popular. They existed on the screen both independently and complemented each other.

A kind of alternative to the European cinema of the 20s was American film art, which was characterized by a realistic reflection of reality in the films of E. von Stroheim (1885–1957) - "Greed"; K. Vidora (1894–1982) - "Crowd"; in the tragicomedies of Ch. Chaplin - "Pilgrim", "Parisian Woman", "Gold Rush" and others.

Television (from the Greek ieie - far and the Latin iikio - vision) occupies a significant place in popularizing the art of cinema. Recently, it has become an important means of mass communication, without which it is impossible to imagine today's life. Television has its own genre structure, which it constantly develops and improves. That is why television is considered an integral factor in the cultural process today and occupies a special place in the life of a modern person.