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A language issue During the 1990s and 2000s, domestic film companies actively cooperated with foreign ones, making films and TV series aimed not only at the Ukrainian consumer. Most often, cooperation was carried out with Russian film companies, and since 2014, the volume of such work has decreased to almost zero. There was a reorientation towards European partners for the joint creation of film projects: "Frost" (Lithuania, Ukraine, France, Poland, 2017), "Izy" (Ukraine, Italy, 2017), "Brama" (Ukraine, USA, 2017), etc.

The French "new wave" is directly associated with the work of J.L. Godard - "On the Last Breath"; F. Truffaut - "400 blows"; A. Rene - "Hiroshima, my love." The films of these directors were characterized by improvisation, reportage, which enabled artists to depict the absurdity of the world, the cruel laws of society that oppress the individual. The French invariance of the philosophy of existentialism, which was represented by the concepts of J.-P. Sartre, A. Camus and S. de Beauvoir.

Our editors conducted a survey in which 100 respondents of different ages and genders took part. According to the results, 75% of the respondents claim that they mostly do not watch Ukrainian cinema and have a neutral attitude towards it, although their further answers let us understand that they still watch Ukrainian cinema without identifying it with Ukraine. When asked to mention Ukrainian film works, 40% of respondents could not give an answer. Among the 60% of respondents who were able to remember Ukrainian cinema, the following films were most often mentioned: "Squat32" (2019, romantic drama), "Mykyta Kozhumyak" (2016, cartoon), "Devoted" (2020, historical drama), "Mad Wedding" (2018, comedy), "I, You, He, She" (2018, comedy).