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At the same time, an extremely interesting phenomenon is forming in the art of cinema - the "star system". In fact, each genre of game cinema had its own "stars". In the melodrama, they were F. Bertini, E. Santos, M. Jacobini (Italy), A. Nilsson (Denmark), V. Kholodna and I. Mozzhukhin (Russia), R. Valentino (USA); in an adventure film - Musidora (France), W. Hart and D. Fairbanks (USA); the success of the comic drama was associated with the name of the great French actor M. Linder, whose creative output had a significant impact on the development of this genre in world cinema in general and on the work of the world comedy classic Charlie Chaplin in particular.

Hollywood is notonly movie studios andabode of the stars, thisalso a huge television business,record companies, commercial publishing houses , tourist offices.In a word, gigantica machine that continuously delivers entertainment and100% subject to lawsbusiness world. There is no profit herefrom the box office is only a thin onetop layer ANDthe lion's share of profits to companiesprovide product placement(let's remember, for example , howin the film "The Matrix" ineveryone flashes before our eyes every secondpossible products of the Samsung brand, andlet's try to imagine how much she earned from thisfilm studio), sale of rights tofilms for airlines, use of heroes ingames/comics/advertisements , releasesouvenir products.Let's not forget, no matter howI wanted to forget about it, that Hollywood cinema is quietalso serves state interests. Often the customer of that orthere is another tapePentagon. "The green onesberet" by John Ray, "The best shooter" by Tony Scott,"Pearl Harbor" by Michael Bay, "A Dayindependence " by Roland Emmerich, "Thirty minutes aftermidnight" Kathryn Bigelow, "Man fromof steel" by Zack Snyder and many other films in whichor else a good word soundsabout the state and its military power, removedto order and with solid financial participationPentagon.

Such a significant phenomenon as Ukrainian poetic cinematography has been in the circle of scientific interests of L. Bryukhovetska for a long time. Perhaps, that is why the chapter written by this author is marked by special thoroughness and persuasiveness. Separately, it is worth noting the detailed filmography, which gives the chapter even greater scientific value.