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Hollywood is notonly movie studios andabode of the stars, thisalso a huge television business,record companies, commercial publishing houses , tourist offices.In a word, gigantica machine that continuously delivers entertainment and100% subject to lawsbusiness world. There is no profit herefrom the box office is only a thin onetop layer ANDthe lion's share of profits to companiesprovide product placement(let's remember, for example , howin the film "The Matrix" ineveryone flashes before our eyes every secondpossible products of the Samsung brand, andlet's try to imagine how much she earned from thisfilm studio), sale of rights tofilms for airlines, use of heroes ingames/comics/advertisements , releasesouvenir products.Let's not forget, no matter howI wanted to forget about it, that Hollywood cinema is quietalso serves state interests. Often the customer of that orthere is another tapePentagon. "The green onesberet" by John Ray, "The best shooter" by Tony Scott,"Pearl Harbor" by Michael Bay, "A Dayindependence " by Roland Emmerich, "Thirty minutes aftermidnight" Kathryn Bigelow, "Man fromof steel" by Zack Snyder and many other films in whichor else a good word soundsabout the state and its military power, removedto order and with solid financial participationPentagon.

Steven Spielberg –an outstanding American director, a pupil of the Californianuniversity . Yourcreative path beganon television The cinematic debut of S.Spielberg had a film "Duel", in whichin an allegorical form (a big truck is chasingpassenger car) the director condemned any manifestations of violence . This onetape became forSpielberg symbolically , to be surethereby defining the leitmotif of his work- confirmationideals of humanism, which found their embodiment in films of all genres, in which the director worked, – "Shchelep i" (film-kata stanza).The impeccable professional skill of S. Spielberg's films determined the highevaluation of itcreativity on the part of specialists, and most importantly -great interest of the audience . It is indicative of thisofficial sociological fact: afterrelease on the screens of the thirdparts of the adventures of Indiana Jonesincreased sharplycompetition forarchaeological departmentAmerican universities .The real creative triumph of S. Spielberg was the picture"Schindler's List " -or notthe highest achievement of world cinema inunderstanding and tragediesgenocide is terribleof a crime against humanity committedfascists.

The essay devoted to the history of animated cinema belongs to O. Shupyk, the author of numerous articles and books about Ukrainian animation. Having chosen the historical-theoretical aspect of presenting the material, the author singles out the main periods of formation and development of domestic animation. Paying attention to the development of new genre and stylistic solutions, O. Shupyk emphasizes the dynamic development of this type of cinematography, the appearance in its aesthetic space of philosophical parables, eccentric comedies, satirical-grotesque films on modern themes. Moreover, attention is not lost to national thoughts, fairy tales, legends, which were resolved in the folklore-epic vein. The process of changing generations, which resulted in a kind of fruitful competition, does not pass by the author's attention: the youth grew up "on the shoulders" of their predecessors, the "living classics" often followed the path of the searches that young artists were making.