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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

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Despite the crisis of the US economy in the 1930s, the American cinematography of this period experienced the highest rise and prosperity - its "golden age". The viewer wanted to watch movies more than ever. This unexpected, at first glance, situation was explained quite simply. Along with exquisite elitist paintings by J. Ford (1895-1974) "The Grapes of Wrath", "Young Mr. Lincoln", W. Wyler (1902-1981) "The Dead Corner", "The Foxes", O. Wells (1915-1985) " Citizen Kane", which admired for its innovation in the field of drama, in the system of expressive means, stunned with its psychological depth and social significance, commercial genres are becoming widespread: gangster films, horror films, melodramas, musicals, westerns, etc. So, American cinema of the 1930s performed a certain compensatory function, distracting the viewer from life's problems.

A premonition of an inevitable tragedy permeates the work of the masters of French cinematography, in particular the films of "poetic realism" by J. Préver and M. Carnet - "The Embankment of Mists", "The Day Begins"; paintings by J. Renoir - "The Great Illusion", "Rules of the Game", "Man-Beast". Therefore, it is no coincidence that the number one actor of the French cinema of this period is Jean Gabin, whose hero defies history and is doomed to death. This gave the well-known theoretician and film historian A. Bazen reason to call Gaben a tragic modern hero.

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Crime detection, "resolving relations" between gangster groups, etc., become the basis of crime film plots. The actions of the films take place mainly in the USA in the 1930s and 1940s. Karate films differ little from ordinary action films. But in the confrontation between the characters of karate films, the bet is not on the use of firearms, but on hand-to-hand combat using the techniques of oriental martial arts.

Another vivid example is the film festival "Open Night", which for the 24th year in a row opens new Ukrainian names in the field of cinematography and television production. "We. For us. About myself" is the motto of the festival, which carries fundamental for today theses regarding Ukrainian-language cinema. The main goal of the festival is to support national cinema, joint and foreign films that preserve the traditions of Ukrainian cinematography. Everyone who wants to can present his film, the two main conditions are the Ukrainian language and a twenty-minute film duration.

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