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New Ukrainian film art The rapid growth of Ukrainian cinema began relatively recently. Even at the beginning of the 21st century, new Ukrainian films remained invisible to the Ukrainian audience, and there was not even a word about the world one. In recent years, the situation has changed radically. The film is noticed, it regularly appears on the big screens and enters world film festivals. The Law "On State Support of Cinematography in Ukraine", adopted in 2017, unlike its previous version, increased the possibilities of state funding. New mechanisms aimed at supporting cinematography are being implemented: strengthening the protection of copyright and audiovisual rights on the air, financing of television series. Such initiatives should form a balanced system of the film process and everything related to it: film education, film production and film distribution. The law makes it possible to partially recover qualified expenses for the promotion of cinematography at the national level. In this way, film studios and cinemas "on wheels" are supported in small cities of Ukraine.

The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

A kind of alternative to the European cinema of the 20s was American film art, which was characterized by a realistic reflection of reality in the films of E. von Stroheim (1885–1957) - "Greed"; K. Vidora (1894–1982) - "Crowd"; in the tragicomedies of Ch. Chaplin - "Pilgrim", "Parisian Woman", "Gold Rush" and others.